10 Ways to Increase Visitor On-Page Time and Drop Your Bounce Rate

Do you have recently checked analytics of your website? What does it say? If the conversion rate is less than your desired then it might be the bounce rate that is lowering you in the market. It seems that visitors visit your site and on your homepage but don’t give you enough time convert them. Feeling bad? Don’t be since the task is quite simple in nature and pretty good in generating results. The average bounce rate of your site is below 34{bdd4cf928735d747c180c36f5ecffe4c1697e62e497710c0236888f7dd17527d} then it is high time you need to work on it.

10 Ways to Increase Visitor On-Page Time and Drop Your Bounce Rate

1. Improve the Content and Design
You might be looing the potential clients due to a worse presentation of your resources or lack of quality content. The part of user experience is readability and legibility of content. If your content fails to attract the visitors they will certainly move to another one.

When the issue comes to design you should keep an eye on a lot of others factor like the unpleasant stock images, too many pop-ups, odd typography, bad combination of color, difficult navigation.

Some tips to make the content more presentable:

  • Bold heading for title
  • Subheadings to throw more light
  • Use bullet point
  • Use chart and images if needed

Some tips to manage your design:

  • Avoid Popups
  • Simple and attractive typography
  • Use professional color
  • Use attractive Images

2. Increase Visitors On-Page Time
Don’t be happy only with the statistical data about the engagement of visitors with your page rather always try to make it more intensive. As the visitors spend much time on your site you, visit more pages then it more likely they are converting.

3. Improve Your Brand Storytelling
To capture the attention of your target audience you need to convince them with a captive story. Feeling confused? Literally, you need to decorate the site in a way that tells a story. Therefore think again how can you make your content and design more acceptable to others. A more impressive attribute could change the story all along.

4. Manage Speed of Loading
Lethargic speed is another barrier that affects the bounce rate greatly. You lose your conversion rate by 7{bdd4cf928735d747c180c36f5ecffe4c1697e62e497710c0236888f7dd17527d} for each extra second you need to load a site. The shocking news is about 57{bdd4cf928735d747c180c36f5ecffe4c1697e62e497710c0236888f7dd17527d} of the buyers leave a site if it takes more than three seconds to load.

5. Renovate Menu Pattern
If the visitors move away from the pre-determined path then the problem may be the navigation that you need to shape. You have work a lot to make the navigation straight for your visitors. It should be much simpler so redesigning of the navigation is a pretty nice way to improve the bounce rate. Placing pages in logical order within the menu let you present the content of your site in a better way.

6. Optimize Images Of your site
The first thing to be kept in mind those image is an unavoidable part of any website which actually tells a lot of things without saying anything. Optimizing images comprise choosing quality images and compression of selected images. Using unique and premium images is better for getting more attention from the visitors. However, free stock images could be a good one if they are optimized properly.

7. Don’t Disrupt the UX
Most of the visitors hate irrelevant images, pop-up or add on the pages where they are actually for important resources and it directly affects the user experience of your site. So try to avoid using unnecessary elements on your site which actually bother your visitors. Some marketers even use aggressive or even bullying language in their popups, which only makes immediate departure more likely. Even if you are on the page of others, would you like to view such things instead of the content that you are looking for? Just think from visitor’s point of view and you will find you not alone.

8. Take care of Fronts
Some webmasters are only serious about images, colors, and design of the site and generally ignore caring the fonts. Left the site with default fronts is not a good idea at all. The complex outlook of the content makes it difficult for visitors to realize your content and reduce creditability of the site as well.

9.Change Presentation
To make the content much more attractive to the client you need to break the content presenting style in more intuitive ways.  You may follow the following suggestion like

  • Use short sentences
  • Publish content in Small Para
  • Use relatively large front and header tag
  • Avoid jargon and use simple words to define terms

10.Create Credible Call-to-Action
Once you able to attract your visitors with the headlines and contents then don’t lose them with weak Call-to-Action buttons. The truth is that your calls-to-action may the barrier that would not let you move forward. Often visitors fail to get it due to less visibility of it. So you need to personalize the placement, color, and size of the action button cordially.

Conclusion
We have mentioned the ways that you might follow to reduce bounce rate and to boost your conversion rate. Try to track back your clients by following these strategies and share your success rate with us.

A Quick Guide of Yoast SEO Installation for WordPress

Optimization of a website for search engines is a must for getting a huge flow of traffic and for making blog or website profitable. Optimization of a site for search engines actually enables SE to identify the relevancy of keywords and determine where for which filed you belongs to. Therefore it is evident that you will have a better chance to get more visitors if you have better SEO. From our research on SEO, we have recognized that Yoast SEO is the best way to improve the SEO of site in an instance.

A Quick Guide of Yoast SEO Installation for WordPress

What is Yoast SEO?
It may be referred to as a WordPress plugin which helps to optimize user when installing for a specific website. One of the interesting facts about this plugin is that it is absolutely free to use. You will many tutorials about setting up and features but in this article, we only disclose factual options. So, no need to be tensed just start following the steps to get it for your site.

Yoast SEO Plugin Installation & Setup
At the very beginning, you have to install the plugin. You will find this plugin in WordPress.org and integrate it by following the ways:

  1. Login to WordPress dashboard
  2. Now navigate to Plugins option and click to add new
  3. Do Search for Yoast SEO and select the first one
  4. Install it
  5. After installation activate the Plugin

Just now you have installed the plugin but this is not the end actually lots of other setting need to be executed.

NB: Setting is actually preference oriented and it varies with the requirements of a specific user.

Yoast SEO Dashboard
Once the chapter of installation and activation is completed we have to go for the next option that is called setup. To get leverage from the above-mentioned plugin we need to configure it properly. You will get a new menu item titled SEO towards the bottom of your Dashboard. Just click on the SEO link and start your journey.

You will get five tabs in the place with many the features and options. The main tab Dashboard will show problems retaining on the site as well as the improvements and recommendations your site need to follow. By fixing those you can also gain a quick result for your site with search engines. You will find an option to reset setting of Yoast SEO under the General tab. It is recommended to set a name of the company, websites name to it you can do it using the Company Info. You can use the webmaster tool to verify your site for major search engines and enable the OnPage.org indexability check. And the last one but not the least the Security section which offers the option to enable the advanced Yoast SEO meta box.

Yoast SEO Titles & Meta
Next steps include setting up of Titles and Meta. The appearance of your page and post titles to search engines mostly depends on the settings of this section.

First of all, choose a separator for titles for this like (dash) or | (pipe) are recommended but whatever you choose it will not affect your SEO efforts.

In the next step, you have set up homepage title and meta description as well. This section determines what will show on the search engines result. Make sure to write meta that is relevant to your sites target and other posts. Keywords will help you to rank.

The Post Types, Taxonomies, and Archive tabs all offer similar options to set your preferred title templates and meta description templates for various pages throughout your site.

Yoast SEO Social

Yoast will help you to integrate your social network with your site. You just need to include your social profile link under account tab. You can open graph metadata for a different network as well link to Google+ company name.

Yoast SEO XML Sitemaps
To enable Google to crawl your site properly you need to add sitemap for doing this you need to enable Yoast XML sitemap.

Yoast SEO Advanced Options
Yoast SEO includes three most important advanced SEO groups like breadcrumbs, permalinks settings, and your RSS feed.

Breadcrumbs
Breadcrumbs actually show the path of the current page. It is essential and your theme must support the Breadcrumbs function to display it or you add custom code to it. In the second tab, you will have an option for the Permalinks which help to improve link structure of the site. Options we recommend include stripping your category base from URLs, redirecting your attached media URLs to their parent post and removing stop words from URLs to create cleaner post link. The tab RSS feed help to optimize your feed for your audience through including text before or after the post. You can also monetize your feed using advertisement banner in the HTML feed.

Yoast SEO Tools

The option tool lets edit bulk titles like robots.txt and .htaccess but leave these files if you are not familiar with them. This option includes import and export feature which makes the options flexible so that you can change old options into Yoast SEO.

Yoast SEO Search Console & Premium Extensions
These two options are not so important for SEO but you may love to work with them. Search console let you estimate your performance and raking through the use of authorization code.

Premium extensions are the last feature of the plugin that offers a list of the add-on you might want to use like a premium upgrade, video optimization, SEO news, local SEO. These options are not mandatory but you may find a use of these.

Yoast SEO Post & Page Options
Yoast SEO also adds helpful options for post and pages. You will find them helpful when you make a new post. When you publish any post you will find some extra SEO options and hints on the top of the page. You will find the readability and SEO score for your post. It shows some signal like green, yellow and red. Green means you everything is good for SEO, yellow means you need some improvement but red means you need so lots of improvement. Along with this, you will also have category suggestion shows in SEO breadcrumbs.

If you scroll down to the bottom of your post you’ll find a Yoast SEO meta box. This is the source of the scores you saw at the top of your post and holds a handful of options for optimizing your post.

Yoast SEO Post Snippet & Keyword

In Keyword tab you need to add relevant keywords regarding your business and sites target audience. Yoast will show some analyzed keywords for each post.  It also lets you customize post title and snippet with the Snippet Editor to show custom text in a search result.

Yoast SEO Post Readability

Readability option will justify your article through analysis either it passes standard reading test or not. And help you to tune your post to get a comfortable structure. Even this is not perfect in an aspect of an article but you just need to judge your writing skill for it based on Readability.

Yoast SEO Post Social Settings

If you click on the social sharing icon on the left of the Yoast SEO meta box you’ll open the tab for adding custom Facebook and Twitter titles, descriptions and images. This is a great feature if you’re concerned about how your post content will look when shared on social media. Facebook and Twitter are consistent no matter who shares a link on their site. Images shared on Facebook should be 1200×630 pixels while those shared on Twitter should be a maximum of 1024×512 to look their best. With Yoast SEO you can upload custom images for your post to be displayed on the corresponding social network. While we wouldn’t recommend doing this for every post (that’s a lot of extra media!) it does make sense for posts you’ll be spending extra money to promote with Facebook and Twitter ads.

Advanced Yoast SEO Post Settings

The last section that we want to cover before ending is the Advanced tab. You will find the advanced option if you click on the gear icon. Only admin can see this option if the security tab under Yoast dashboard is enabled. Admin can index, nofollow or point canonical URLs here.

Yoast SEO Premium

If you want to get more premium features like URL redirect manager, multiple focus keywords support social meta previews and premium support you have to go for premium version starting from $69.

Final word
As far as we know the recent study shows Yoast SEO is the most used free plugin in context of search engine optimization. This quick guide will help you to set up your SEO Yoast effectively. We believe this guide helps you a lot to understand the needs of SEO Yoast and its installation as well.  If you know something else we have mentioned here please express through your comment here.